# BWdB: full text of the case studies and journal > Building World Defining Brands® The complete text of every case study and journal post on https://bwdb.com/, generated from the site's own content at build time. The summary, services and contact details are in https://bwdb.com/llms.txt. How to cite: name the agency "BWdB" and link the page a passage comes from (each entry below gives its URL), or https://bwdb.com/ for the agency as a whole. ## Case studies ### Everbright Legacy Law - URL: https://bwdb.com/everbright/ - Tagline: Ever trusted. Ever prepared. Ever on your side. - Summary: We built Everbright Legacy Law from the ground up: name, logo, website, and brand materials. The new Minnesota law firm launched on a tight timeline. - Services: Strategy, Engineering, Creative [Image: El 9.1] [Image: El 9.2] [Image: El 4] [Image: El 5] [Image: El 3] [Image: El 7] "BWdB solved all the branding problems we faced when launching our new business. Working with them was wonderful because they're responsive, detail-oriented, and move projects along quickly while truly understanding what it means to create an attractive brand. What I particularly enjoyed about their process was how receptive they were to both positive and constructive feedback about the brand design, which led to the final result being better than I could have ever expected. I feel extremely positive and grateful for their team's skills, and the impact on our business has been significant. I would absolutely recommend other businesses partner with BWdB because they're focused on making sure the branding and marketing process is successful, and they are creative, responsive, and simply wonderful to work with." **Sarah Sicheneder** Founder, Attorney at Law Everbright Legacy Law PLLC [Image: El 4] [Image: El 5] "BWdB helped us create a complete brand identity for our new law firm, including a logo, name, website, and branded materials. Working with them was excellent because they are very responsive, detail-oriented, and task-oriented, making our meetings efficient and productive. What I particularly enjoyed about their process was how carefully the BWdB team listened to our goals and desires for the branding, and the result was beyond our expectations. I feel very positive about the outcome because our website looks amazing, and the support we received from BWdB along the way was excellent. The impact on our business has been significant as we've received many compliments from our employees, clients, and external partners about how great the new branding and website looks. I highly recommend working with them!" **Lauren Fink** Founder, Attorney at Law Everbright Legacy Law PLLC [Image: El 8] [Image: El 6] ### Flourish - URL: https://bwdb.com/flourish/ - Tagline: On the Shoulders of Giants - Summary: We built the brand for The BrandLab’s Flourish: On the Shoulders of Giants event at the Minneapolis Institute of Art. Attendance rose 270%. - Services: Engineering, Creative, Content, Marketing [Video: Flourish brand film](https://vimeo.com/1216798289) [Image: Flourish brand film] [Image: Flourish Photo 2] [Image: Flourish Photo 3] "The team at BWdB is professional, kind, and experts in their work. I felt we could trust their judgment. They put a lot of care into the work they produced. Everything was thorough and well thought out. They honored our vision and built upon it in a wonderful, creative way. The campaign has a more polished and exciting feel than what we could have accomplished." **Natalie Lozinski** Events Manager The BrandLab [Image: Flourish Brand Template 4] [Image: Flourish Brand Template 2] [Video: Flourish behind the scenes film](https://vimeo.com/1216798299) [Image: Flourish behind the scenes film] [Image: Flourish WIP 2] [Image: Flourish WIP 3] [Image: Flourish WIP 4] [Image: Flourish Shirt Comp] [Image: Flourish Poster Comp] [Image: Flourish Web Mia] [Image: Flourish Event 4] [Image: Flourish Event 5] [Image: Flourish Event 7] [Image: Flourish Event 6] [Image: Flourish Brand Template 1] [Video: Flourish interview film](https://vimeo.com/1216798287) [Image: Flourish interview film] [Image: Flourish Interview 1] [Image: Flourish Interview 2] [Image: Flourish Interview 3] [Image: Flourish Interview 4] [Image: Flourish Event 1] [Image: Flourish Event 2] [Image: Flourish Event 3] [Image: Flourish Brand Comp] [Image: Flourish Newsletter 2] [Image: Flourish Brand Comp 23] [Image: Flourish Brand Comp 2] "I had a great experience working with BWdB on our Flourish creative and marketing campaigns. What I really appreciated was their attention to detail and professional approach throughout the project. BWdB brought in their team members to support our initiatives, which made a huge difference. I'd recommend BWdB to other businesses because they deliver high-quality work." **William Xiong** Marketing Coordinator The BrandLab [Image: Flourish Quad 1] [Image: Flourish Quad 2] [Image: Flourish Quad 3] [Image: Flourish Quad 4] [Image: Flourish Brand Template 11] "BWdB provides creative, productive, and positive energy. They take time to listen, take feedback, and get to know the organization they're working with. Their creativity and delivery are top-notch. Their team brought a skillset we couldn't duplicate or provide in-house. We've worked with all sizes of organizations; BWdB is nimble, focused, and feisty in their approach." **Michael Wurth** Development Director The BrandLab [Image: Event Image] [Image: Event Image 2] [Image: Event Image 4] [Image: Event Image 3] ### WisCorps - URL: https://bwdb.com/wiscorps/ - Tagline: Revitalizing a 15-year-old Wisconsin Nonprofit - Summary: We rebranded WisCorps, a 15-year-old Wisconsin conservation nonprofit, around its gritty field work. Applications rose 70% and donations 150%. - Services: Strategy, Creative, Content [Image: WC before and after] [Image] [Image: WC_Icons] [Video: WisCorps brand film](https://vimeo.com/1216798286) [Image: WisCorps brand film] "BWdB is a dedicated, professional, and flexible company. I enjoyed collaborating with their team through the creative process. They have been outstanding in assisting WisCorps in developing and achieving our goals." **Eric Robertson** Director of Conservation Corps WisCorps [Image: WC Photography 4] [Image: WC Photography 5] [Image: WC Photography 1] [Image: WC Photography 3] [Image: WC Photography 2] [Image: WC_Logos] [Image: WC_BrandGuide] [Image: WC Photography 6] [Image: WC Photography 16] [Image: WC Photography 7] [Image: WC Photography 17] [Image: WC Photography 8] [Image: WC Photography 9] [Image: WC Photography 10] [Image: WC Photography 14] [Image] [Image: WC Colors] [Image: WC Photography 11] [Image: WC Photography 12] [Image: WC Photography 13] [Image: WC Photography 15] [Image: WC Photography 18] [Image: WC Photography 19] [Image: WC Photography 20] [Image: WC Photography 21] ### Explore Downtown Living - URL: https://bwdb.com/explore-downtown-living/ - Tagline: Discover 30 Residences and Five Neighborhoods in Two Days - Summary: We branded Explore Downtown Living for the Minneapolis Downtown Council: 30 residences, five neighborhoods, two days, 1.8M media impressions. - Services: Strategy, Engineering, Creative, Content, Marketing [Image: EDTL 2] [Image: EDTL 1] [Image: EDTL 3] [Image: EDTL 4] [Image: EDTL Billboard] [Image: MSP Mag Ad] [Image: EDTL Print] [Image: EDTL MU] [Image: EDTL Web] [Image: EDTL 5] [Image: EDTL 8] [Image: EDTL 9] [Image: EDTL 7] [Image: EDTL 10] ### Commuter Services - URL: https://bwdb.com/commuter-services/ - Tagline: Drive Change, Not Traffic - Summary: We rebranded Commuter Services around "Drive Change, Not Traffic" and built two new sites, commuter.org and 494corridor.org. 2.5M media impressions. - Services: Strategy, Engineering, Creative, Content, Marketing [Image: CS before and after] [Image: Commuter Services 1] [Image: Commuter Services BB] "Irv and the BWdB team are outstanding to work with! They transformed our outdated website into a modern digital platform that significantly improved our ability to communicate with commuters and attract funding." **Melissa Madison** Executive Director I-494 Corridor Commission & Commuter Services [Image: Commuter Services 2] [Image: Commuter Services 06] [Image: Commuter Services 19] [Image: Commuter Services 43] [Image: Commuter Services 38] "BWdB helped us at Commuter Services solve our outdated website problem by delivering a complete website redesign and upgraded CMS. Working with Irv and his team was a pleasure because they're very knowledgeable and creative, always accommodating our schedule for meetings and genuinely caring about delivering a great product while ensuring we're satisfied with the results. What I particularly enjoyed about their process was how they broke everything down into bite-sized pieces so it wasn't overwhelming and walked us through each step of the way. I'd recommend BWdB to other businesses because the team is easy to work with, they work hard to meet your needs, and they have a lot more to offer than what we even thought we needed." **Robin Nelson** Creative & Administrative Director I-494 Corridor Commission & Commuter Services [Image: Commuter Services 3] ### Central Conservation - URL: https://bwdb.com/central-conservation/ - Tagline: Unifying the Conservation Movement - Summary: We built Central Conservation, a holding company brand unifying WisCorps and The Nature Place under one identity. Donations rose 150%. - Services: Strategy, Creative, Content [Image: CC_Tablet] [Image: CC_Logos] [Image: CC_BrandGuide] [Image: CC_Icons] [Image: CC_waterbottles] "The trust we find in our partnership with BWdB allows us to move ideas into reality. We are able to come to them with both challenges and aspirations, only to be met with creative solutions that exceed our expectations. They think about our internal communications, external partnerships and the greater mission of our organization in everything they present. The presentations of concepts are clear, easy to understand and are attached to an implementation deadline. BWdB fits the right creative thinkers in place to solve the task at hand. They look at your business as a whole, so each strategy developed has the greater picture in mind. They are 2 steps ahead of what your current ask is and they are committed to providing quality work that you can be proud of. I simply cannot thank BWdB enough for answering my call in January 2024 and believing in my aspirations to do great work that makes a difference in the world." **Paige Manges** Marketing & Communications Central Conservation [Image: CC_BizCard] [Image: CC_Shirt] [Image: CC_LogoTote] [Image: CC Stock 3] [Image: CC_Social] [Image: CC Stock] [Image: CC Stock 2] ## Journal ### Sign day at Everbright Legacy Law - URL: https://bwdb.com/journal/everbright-signage-install/ - Published: 2026-07-31 - Summary: Photos from install day at Everbright Legacy Law: the paper template, the dimensional letters, and the mark going up as a wall graphic. Sign day at [Everbright Legacy Law](https://bwdb.com/everbright/). Paper template, dimensional letters, and the mark going up as a wall graphic in the lobby. (July 2026) ### The Flourish mural finds a permanent home - URL: https://bwdb.com/journal/flourish-mural-rise-and-shine/ - Published: 2026-02-01 - Summary: The community mural from The BrandLab's Flourish, painted by alumni and participants at the event, now hangs in the Rise and Shine and Partners office. The community mural from [Flourish](https://bwdb.com/flourish/), painted by The BrandLab's alumni and participants during the event. It now hangs permanently in the Rise and Shine and Partners office in Linden Hills. (February 2026) ### Falling For You at Posters for Parks - URL: https://bwdb.com/journal/posters-for-parks-2025/ - Published: 2025-10-11 - Summary: Falling For You, the poster BWdB designed for Posters for Parks, on the line at the 2025 show. Falling For You, our print for Posters for Parks, out in the world and in good company. (October 2025) ### WisCorps launches brand anthem - URL: https://bwdb.com/journal/wiscorps-brand-anthem/ - Published: 2025-10-10 - Summary: WisCorps launched its brand anthem film in October 2025. [WisCorps](https://bwdb.com/wiscorps/) launches brand anthem. (October 2025) [Video: WisCorps brand anthem](https://vimeo.com/1217327445) [Image: WisCorps crew working in a prairie] ### Behind the scenes: Commuter Services - URL: https://bwdb.com/journal/commuter-services-shoot-bts/ - Published: 2025-10-09 - Summary: Behind the scenes from the BWdB photo shoot for Commuter Services, made on board a Metro Transit light rail car. Train, trail, and curbside. Behind the scenes from our shoot for [Commuter Services](https://bwdb.com/commuter-services/). (October 2025) ### WisCorps featured on Discover Wisconsin - URL: https://bwdb.com/journal/wiscorps-on-discover-wisconsin/ - Published: 2025-09-11 - Summary: WisCorps is featured in Discover Wisconsin’s episode on the North Country Trail. [WisCorps](https://bwdb.com/wiscorps/) featured on [Discover Wisconsin](https://www.youtube.com/watch?v=Q-x7esVQsOE). (September 2025) [Video: Discover Wisconsin: A Wisconsin Wonder, The North Country Trail](https://www.youtube-nocookie.com/embed/Q-x7esVQsOE) ### An afternoon at Bolger - URL: https://bwdb.com/journal/an-afternoon-at-bolger/ - Published: 2025-08-27 - Summary: The BWdB team spent an afternoon at Bolger in Minneapolis, working through sample walls, swatch books and the press floor. An afternoon at [Bolger](https://bolger.com/), working through sample walls, swatch books and the press floor. (August 2025) ### Fearless, with The BrandLab - URL: https://bwdb.com/journal/the-brandlab-fearless-2025/ - Published: 2025-05-01 - Summary: BWdB joined The BrandLab at the St. Paul Event Center for Fearless 2025. A full house at the St. Paul Event Center for [The BrandLab](https://thebrandlab.org/)'s Fearless. (May 2025) ### Event planning with our friends at Minneapolis Institute of Art & The BrandLab. - URL: https://bwdb.com/journal/event-planning-with-mia-and-tbl/ - Published: 2025-02-21 - Summary: Behind the scenes: photos from an event planning session with our friends at the Minneapolis Institute of Art and The BrandLab, February 2025. Event planning with our friends at Minneapolis Institute of Art and The BrandLab. (February 2025) ### #BTS from our lead gen marketing shoot for Eli Renn & We Sell Restaurants. - URL: https://bwdb.com/journal/lead-gen-marketing-shoot-for-eli-renn-we-sell-restaurants/ - Published: 2024-12-02 - Summary: Behind-the-scenes photos from our lead gen marketing shoot for Eli Renn and We Sell Restaurants, with Zoe and Christian on set, December 2024. Behind the scenes from our lead gen shoot for Eli Renn and We Sell Restaurants. (December 2024) Zoe & Eli Eli Christian & Eli ### #BTS from our Twin Cities Flamenco marketing shoot at Icehouse. - URL: https://bwdb.com/journal/twin-cities-flamenco-collective-bts/ - Published: 2024-10-20 - Summary: Behind-the-scenes photos from our Twin Cities Flamenco Collective marketing shoot at Icehouse, with Christian, Zoe, and Miki on set, October 2024. Behind the scenes from our shoot with Twin Cities Flamenco Collective at Icehouse. (October 2024) Christian & Zoe Miki, Christian & Zoe ### Brand New Conference Recap - URL: https://bwdb.com/journal/brand-new-conference-2024-recap/ - Published: 2024-10-02 - Summary: A photo recap from the BWdB team’s trip to the 2024 Brand New Conference, the annual design event hosted by UnderConsideration, October 2024. [Brand New Conference](https://underconsideration.com/brandnewconference/) Recap. (October 2024) ### #BTS from our quarterly marketing shoot at Tono - URL: https://bwdb.com/journal/quarterly-marketing-tono-shoot/ - Published: 2024-09-02 - Summary: Behind-the-scenes video and photos from our quarterly marketing shoot at Tono, with Ben, Connor, Shaz, Kayla, and the rest of the team, September 2024. Behind the scenes from our quarterly marketing shoot at Tono. (September 2024) Ben & Paul Connor Shaz Ben, John & Kayla [Video](https://cdn.bwdb.com/_20/tonoBTS.mp4) Kayla & Kathleen Irv & Ben ### We’re a proud sponsor of Minnestar - URL: https://bwdb.com/journal/minnestar-2024/ - Published: 2024-04-02 - Summary: We’re a proud sponsor of Minnestar. A short note and photos from the BWdB team at the April 2024 event. See minnestar.org for more on their work. We’re a proud sponsor of [Minnestar](https://minnestar.org/). (April 2024) ### BWdB joins 1% for the Planet® - URL: https://bwdb.com/journal/1-percent-for-the-planet/ - Published: 2024-03-17 - Summary: BWdB has joined 1% for the Planet, the global network of businesses and environmental organizations working together to support people and the planet. **BWdB joins [1% for the Planet®](https://directories.onepercentfortheplanet.org/profile/bwdb)** 1% for the Planet® is a global network with thousands of businesses and environmental organizations working together to support people and the planet. (March 2024) [Video](https://cdn.bwdb.com/_20/onePercent.mp4) Video: 1% for the Planet® (https://directories.onepercentfortheplanet.org/profile/bwdb) ### The Conservation Alliance welcomes BWdB along with 8 additional new members. - URL: https://bwdb.com/journal/conservationalliance/ - Published: 2024-03-02 - Summary: The Conservation Alliance welcomed BWdB and eight other new members. Our note on joining the alliance, with a photo by Amy S. Martin, March 2024. [The Conservation Alliance](https://conservationalliance.com/2024/04/the-conservation-alliance-welcomes-nine-new-members/) welcomes BWdB along with 8 additional new members. (March 2024) [Photo: Amy S. Martin](https://conservationalliance.com/2024/04/the-conservation-alliance-welcomes-nine-new-members/)