Flourish On the Shoulders of Giants
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+225%
Event
Attendees -
+120%
Social
Engagement
"BWdB provides creative, productive, and positive energy. They take time to listen, take feedback, and get to know the organization they're working with. Their creativity and delivery are top-notch. Their team brought a skillset we couldn't duplicate or provide in-house. We've worked with all sizes of organizations; BWdB is nimble, focused, and feisty in their approach."
"The team at BWdB is professional, kind, and experts in their work — I felt we could trust their judgment. They put a lot of care into the work they produced. Everything was thorough and well thought out. They honored our vision and built upon it in a wonderful, creative way. The campaign has a more polished and exciting feel than what we could have accomplished."
Project Description
We partnered with The BrandLab to create a brand identity for their "Flourish: On the Shoulders of Giants" event at Mia (Minneapolis Institute of Art). The BrandLab challenged us to design a sophisticated yet approachable brand system that would resonate with both corporate partners and community members while connecting The BrandLab's mission with the themes of the "Giants" exhibition.
We developed a brand system that balanced professionalism with warmth, creating a visual identity that honored both the artistic venue and The BrandLab's impact. The solution included a cohesive visual language, strategic marketing assets, and event collateral that facilitated meaningful connections between attendees.
Creative
- Brand Guidelines
- Canva Brand Kit
- Art Direction
- Creative Direction
- Photography
- Videography
Strategy
- GTM (Go to Market)
- Brand Naming
- Social Media
- Press
- Content
Our Team
- Engagement Lead Irv Briscoe
- Project Manager Molly Street
- Photographer Zoe Celene
- Videographer Christian Jensen
- Creative Lead Leslie Olson
- Creative Support Miki Lowe