Project Description
We partnered with The BrandLab to create a brand identity for their "Flourish: On the Shoulders of Giants" event at Mia (Minneapolis Institute of Art). The challenge was to design a sophisticated yet approachable system that would resonate with both corporate partners and community members while connecting The BrandLab's mission with the themes of the "Giants" exhibition.
We developed a brand system that balanced professionalism with warmth, creating a visual identity that honored both the artistic venue and The BrandLab's impact. The solution included a cohesive visual language, strategic marketing assets, and event collateral that facilitated meaningful connections between attendees.
Creative
- Brand Guidelines
- Canva Brand Kit
- Art Direction
- Creative Direction
- Photography
- Videography
Strategy
- GTM (Go to Market)
- Brand Naming
- Social Media
- Press
- Content
"BWdB provides creative, productive, and positive energy. They take time to listen, take feedback, and get to know the organization they're working with. Their creativity and delivery are top-notch. Their team brought a skillset we couldn't duplicate or provide in-house. We've worked with all sizes of organizations; BWdB is nimble, focused, and feisty in their approach."
"The team at BWdB is professional, kind, and experts in their work — I felt we could trust their judgment. They put a lot of care into the work they produced. Everything was thorough and well thought out. They honored our vision and built upon it in a wonderful, creative way. The campaign has a more polished and exciting feel than what we could have accomplished."
Project Credits
- Engagement Lead Irv Briscoe
- Project Manager Molly Street
- Photographer Zoe Celene
- Videographer Christian Jensen
- Creative Lead Leslie Olson
- Creative Support Miki Lowe