Explore Downtown Living Discover 30 residents and five neighborhoods in two days.
-
1.5M
Earned Media
Impressions -
247k
Paid Media
Impressions -
60–70%
Target Demo
Reached
Project Description
Explore Downtown Living opens over 30 residency doors in five downtown Minneapolis neighborhoods. This two-day tour allows access to unique residential opportunities all across the Minneapolis community. We worked closely with the Minneapolis Downtown Council to design the branding, website, advertising and GTM strategy for this yearly activation.
Creative
- Brand Guidelines
- Web Design & UX
- Art Direction
- Creative Direction
- Accessibility
- Photography
Strategy & Engineering
- Brand Naming
- GTM (Go to Market)
- Press
- Content & SEO
- Front & Back End Development
- Systems Architecture
- 3rd Party Systems Integration
- Content Management System
- Custom Admin