Commuter Services Drive Change — Not Traffic
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Submissions
"Irv and the BWdB team are outstanding to work with! They transformed our outdated website into a modern digital platform that significantly improved our ability to communicate with commuters and attract funding."
"BWdB helped us at Commuter Services solve our outdated website problem by delivering a complete website redesign and upgraded CMS. Working with Irv and his team was a pleasure because they're very knowledgeable and creative, always accommodating our schedule for meetings and genuinely caring about delivering a great product while ensuring we're satisfied with the results.
What I particularly enjoyed about their process was how they broke everything down into bite-sized pieces so it wasn't overwhelming and walked us through each step of the way. I'd recommend BWdB to other businesses because the team is easy to work with, they work hard to meet your needs, and they have a lot more to offer than what we even thought we needed."
Project Description
Commuter Services, a program of the I-494 Corridor Commission, struggled with an outdated website from 2010 that lacked mobile responsiveness, intuitive navigation, and multilingual support. The organization needed a modern digital platform to better serve commuters, employers, and residents across five Minnesota cities while establishing clearer brand positioning between their public-facing programs and governmental functions.
We delivered a digital transformation by refreshing Commuter Services' brand identity with a new logo and "Drive Change, Not Traffic" tagline, while implementing a strategic dual-website approach — acquiring commuter.org for commuter-focused interactions and developing 494corridor.org for governmental stakeholders. These new WordPress websites feature responsive design, automated resource distribution, multilingual support, and third-party integrations, enabling non-technical staff to easily manage content while significantly enhancing the organization's ability to serve their community and attract funding.
Creative
- Brand Guidelines
- Canva Brand Kit
- Web Design & UX
- Art Direction
- Creative Direction
- Accessibility
Strategy & Engineering
- GTM (Go to Market)
- Press
- Content & SEO
- Front & Back End Development
- Systems Architecture
- 3rd Party Systems Integration
- Content Management System
- Customer Relationship Manager
- Amazon Simple Email Service (on AWS)
- Custom Admin
Our Team
- Engagement Lead Irv Briscoe
- Project Manager Molly Street
- BSA/QA Lead Kathleen Mason
- Brand Design Lead Dani Loomis
- Web Design Lead Miki Lowe
- Technology Lead Andres Duque
We look forward to meeting new clients, collaborators, and partners.
Minneapolis HQ
(763) 272-7262
323 Washington Ave N. #200
Minneapolis, MN 55401