Project Description

Commuter Services, a program of the I-494 Corridor Commission, struggled with an outdated website from 2010 that lacked mobile responsiveness, intuitive navigation, and multilingual support. The organization needed a modern digital platform to better serve commuters, employers, and residents across five Minnesota cities while establishing clearer brand positioning between their public-facing programs and governmental functions.

We delivered a digital transformation by refreshing Commuter Services' brand identity with a new logo and "Drive Change, Not Traffic" tagline, while implementing a strategic dual-website approach — acquiring commuter.org for commuter-focused interactions and developing 494corridor.org for governmental stakeholders. These new WordPress websites feature responsive design, automated resource distribution, multilingual support, and third-party integrations, enabling non-technical staff to easily manage content while significantly enhancing the organization's ability to serve their community and attract funding.

Creative

  • Brand Guidelines
  • Canva Brand Kit
  • Web Design & UX
  • Art Direction
  • Creative Direction
  • Accessibility

Strategy & Engineering

  • GTM (Go to Market)
  • Press
  • Content & SEO
  • Front & Back End Development
  • Systems Architecture
  • 3rd Party Systems Integration
  • Content Management System
  • Customer Relationship Manager
  • Amazon Simple Email Service (on AWS)
  • Custom Admin
Commuter Services 1
Commuter Services 2
Commuter Services 3
Commuter Services 4

Project Credits

  • Engagement Lead Irv Briscoe
  • Project Manager Molly Street
  • BSA/QA Lead Kathleen Mason
  • Brand Designer Dani Loomis
  • Web Designer Miki Lowe
  • Development Lead Andres Duque

We look forward to meeting new clients, collaborators, and partners.

Let's talk

Schedule an intro meeting

Text or call us

(763) 272-7262

General Inquiries

Hello@BWdB.com

Subscribe

* indicates required