Project Description
WisCorps faced an identity crisis after 15 years of service and acquiring The Nature Place, mistakenly elevating their grassroots nonprofit name to a holding company status, which led to community confusion and brand equity erosion. BWdB collaborated with WisCorps to develop a solution, introducing "Central Conservation" as the new holding company name, along with a modern brand strategy and go-to-market plan.
This rebrand positions Central Conservation as the parent company for WisCorps and The Nature Place, projecting confidence and professionalism while maintaining approachability. The new timeless, modern aesthetic aims to engage donors and partners, resonating with government agencies, non-profits, and conservation corps.
Creative
- Brand Guidelines
- Brand Naming
- Canva Brand Kit
- Web Design & UX
- Art Direction
- Creative Direction
- Accessibility
- Photography
Strategy & Engineering
- GTM (Go to Market)
- Press
- Content & SEO
- Front & Back End Development
- Systems Architecture
- 3rd Party Systems Integration
- Content Management System
- Custom Admin
"The trust we find in our partnership with BWdB allows us to move ideas into reality. We are able to come to them with both challenges and aspirations, only to be met with creative solutions that exceed our expectations. They think about our internal communications, external partnerships and the greater mission of our organization in everything they present. The presentations of concepts are clear, easy to understand and are attached to an implementation deadline.
BWdB fits the right creative thinkers in place to solve the task at hand. They look at your business as a whole, so each strategy developed has the greater picture in mind. They are 2 steps ahead of what your current ask is and they are committed to providing quality work that you can be proud of.
I simply cannot thank BWdB enough for answering my call in January 2024 and believing in my aspirations to do great work that makes a difference in the world. Thanks!!"
Project Credits
- Engagement Lead Irv Briscoe
- Project Manager Molly Street
- BSA/QA Lead Kathleen Mason
- Photographer Hilary Street Scott
- Brand Designer Dani Loomis
- Web Designer Miki Lowe
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