Project Description

WisCorps faced an identity crisis after 15 years of service and acquiring The Nature Place, mistakenly elevating their grassroots nonprofit name to a holding company status, which led to community confusion and brand equity erosion. BWdB collaborated with WisCorps to develop a solution, introducing "Central Conservation" as the new holding company name, along with a modern brand strategy and go-to-market plan.

This rebrand positions Central Conservation as the parent company for WisCorps and The Nature Place, projecting confidence and professionalism while maintaining approachability. The new timeless, modern aesthetic aims to engage donors and partners, resonating with government agencies, non-profits, and conservation corps.